HOW HERCULES HELPS...
CARRY T H E NEWS — Communications by the printed word use Hercules paper chemicals and colors at every processing step from pulp to printing, The exchange of information by telephone, radio, and television
requires Hercules Powder Company products in magnetic tapes, insulation, wire coating, plastic parts, and housings. Space age communications need the know-how of chemical propulsion which lifted Telstar into the sky.
IMPROVE SOFT DRINKSAs a processing ingredient in certain beverages and foods, Hercules® cellulose gum improves taste and appearance in many ways. In orange juice, it provides desirable body and mouth-feel, while reducing settling of pulp particles. In ice cream, the excellent "chew" and texture control of cellulose gum make it the industry's standard. In pie fillings and puddings it thickens and also retards water separation in starch ingredients. G66-3
CUT HANDLING COSTSThe central bakery of Jewel Tea Company achieves substantial savings in production, distribution, and in-store handling costs with these lightweight all-plastic trays made of Pro-fax® polypropylene. Rigid, durable, and strong, they can withstand the wide range of temperatures encountered in use—from freezer storage to sterilization in automatic washing equipment. They are typical of a broad line of Pro-fax trays made by Pinckney Molded Plastics for the economical handling of a wide variety of bakery products. 24 C&EN
HERCULES Wilmington, Delaware 19899
