How fo get the jump on competition Y o u c a n ' t miss with a quality product t h a t h a s a n exclusive feature of wide appeal. For example, consider the basketball shoes above. Tfaey offer everything you'd expect — sure-footed traction, ligfat weight, good resil i e n c e , attractive appearance, e a s y wash ability— plus an "exclusive" that's caught on fast. This sales-sparking " e x t r a " is a c o m b i n a t i o n ankle support a n d protective guard that's built right into t h e shoe. To produce this unique feature, a versatile sponge rubber compound w a s needed. Chosen: PLIOFLHX—for its unrivaled uniformity and good blowing characteris tics. 8η e t h e r p a r t s of the shoe, PLIOFILEX w a s used because of i t s light color and remarkable retention of calendered
ioflex ; \neral purpose \
