IN PLASTICS
GO
HERCULES Under the hood is but one of the many places in today's automobiles where Pro-fax* polypropylene and Hi-fax* high-density polyethylene now serve in such uses as windshield washer bottles, flexible and rigid heater ducts, and harness parts for the entire electrical system. In the passenger compartment, these Hercules plastics can add new quality and economy in components as different as the one-piece instrument panel, shroud panels, steering wheels, and pillar post covers. Pioneer producer of polyolefins, Hercules has led the way in the widespread application of these versatile plastics in the modern auto. Our creative research and engineering continue to broaden their usefulness by the development of new formulations and processing techniques. Hercules' diversified line of lowcost, high-performance materials also provides superior coatings, Imperial* pigment colors for finishes and plastics, and Herculon* polypropylene fibers for luxurious upholstery fabrics and carpeting. For cost-saving, value-building automotive components, "Go Hercules." Our conveniently located office, 1900 Fisher Building in Detroit, stands ready to serve you. Phone 313-872-1760. If you prefer, call or write our district office nearest you.
HERCULES
P O W D E R COMPANY INCORPORATED
BOSTON, MASSACHUSETTS OAK PARK (CHICAGO), ILLINOIS CINCINNATI, OHIO CLEVELAND, OHIO HOUSTON, TEXAS LOS ANGELES, CALIFORNIA NEW YORK, NEW YORK WILMINGTON, DELAWARE
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