INDUSTRIAL ADVERTISING AS A SOURCE OF INFORMATION W. G. KESSEL Indiana State Teachers College, Terre Haute, Indiana
Smm TEE publication of an article with this title in September of 1944, in THISJOURNAL, there have been some excellent additional sources of pertinent information made available to the teacher. In Local Section Chats Number 104, an informative bulletin from Alden H. Emery, Secretary of the Arnerican Chemical Society, appears this statement: "Have you noticed how much of the advertising in the A.C.S. publications is chemically informative. One famous chemist reads the advertising first because it gives him much new information briefly. Specifications, properties, uses, and typical reactions of new chemicals are frequently presented." Not only are these advertising layouts valuable but many of these manufacturers publish booklets, pamphlets, and bulletins that explain more in detail their products, processes, and equipment. As advertising and sales budgets are usually large, this information is often vastly superior to our texts. Of course, some of the literature goes more into detail on some operations than one normally would require; but when more supplemental data are needed you may have it at your fingertips, in your file. Also this information is free. Usually a request on your letterhead will be sufficient to insure receipt of the desired pamphlet as well as other information from the company. In the following list of sources of information about various topics some are outstanding- in their coverage of the field. A pamphlet, "Hydrogen, HI" by the Gas Processes Division of The Girdler Corporation discusses in excellent style the processing problems in hydrogen production and its uses with far greater clarity, conciseness, and ease of reading than almost any other source book on this element. The Educational Department of the Aluminum Company of America long has been making new developments as well as the old story of their chief product into very satisfactory pamphlets. "Aluminum in The Chemical Industry," "Aluminum, Its Story," and "An Outline of Aluminum" are samples. The Monsanto Chemical Comoanv's ~ublication. cLPhosphorus-the Light Bearer," \&I sied considerable light on that element. The Columbia Chemical Division of Pittsburgh Plate Glass has an unusual booklet, "NaOH," with voli~minous data and information on caustic soda. even to the advantage of purchasing concentrated forms rather than paying freight rates on water. A considerable amount of information on lithium and
its compounds can be obtained from The Foote Mineral Company, where other sources of information on this element fail. The problem of water treatment and conditioning is extremelv well covered in The Permutit Comoanv's booklet, " "Water Conditioning, Data Book." ' ~ < also have an excellent demonstration outfit which will show the effectiveness of a water softener. In the field of organic chemistry there are several booklets and pamphlets that are exceptional. "Nothing Takes the Place of Glycerine, 1583 Ways to Use It" by The Glycerine Producers Association is excellent. The Dyestuff Division of E. I. du Pont de Nemours bas some fine information on dyes as does the Organic Chemical Division although they are limited in availability. Any particular request will bring some answers to your question, however. If you are interested in applications of fiber glass The Owens-Corning Fiberglas Corporation has some excellent source material in "This is Fiberglas" and "Fabrics of Glass." The author has made contacts with all the firms listed below and has found that they have all the listed information available. These companies also have additional literature and in all cases will be glad to serve you in any may they can. INORGANIC Titles Sandpaper, Its How and Why CoatedAbrasivesmd thePlastic, ~ ~ d ~ A Lecture Course on Coated Abrasives Aluminum, Its Story Aluminum in the Chemical Industry An Outline of Aluminum The Amazing Electron
Sources Educational Department, Behr-Mrtnning, Division of thet Norton ~ Company, ~ Troy, New York
Aluminum Company of America, Gulf Bldg., Pittsburgh 19, Pennsylvania
Electronic Corporation of America, 45 West 18th Street, New York 11, New York The World Within the Atom School Service, Westinghouse Electric Cornoration. 306 4th Box '1017, Pittsburgh 30, Pennsylvania A ~ ~ -souroea N ~of ~ ill publishing Energy Company, 330 W. 42nd Street, New York 18, New York ksbeatos, thesilkof the MinThe Ruheroid Company, 5W era1 Kingdom 5th Avenue, New York 18, New Yark
venue;
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APRIL, 1048 Hydrogen, HI Voleley and Bentonite Synthetic Sapphire, Ruby and Spinel
Celite, filters, extender pigments Celite, filter aids and mineral filters This Is Fibergh Fabrics of Glass The C ~ s of e Mateterisl X Coated Fibergla8 Fabrics Silica Gel. Its Use as a D e hydrathg Agent ~~~
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The Girder Corporation, Gas Processes Division, Louisville 1, Kentucky American Colloid Company, 363 West Superior, Chicago 10, Illinois Linde Air Products Company, Unit of Union Carbide and Carbon Corp., 30 East 42nd St., New York 17, New York J o ~ M a n v i l l e , 222 North Bank Drive, Chicago 54, Illinois
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Graphite, properties, uses, etc. Lithium, metal and compounds
Phosphorus, the Light Bearer (27th edition of catalog on chemicals and plastics, with list of pamphlets on specidty products) Radioactivity and Tracer information Sodium Hydroxide, Columbia Caustic Soda C A t i e Ash Sods Ash Modified Sodas Calcium Hypochlorite Pitticide. bactericide, germicide, disinfectant Chlorine Sodium Bicarbonate Calcium Chloride Water Conditioning, Data Book (also demonstration outfit)
Owens-Corning. Fiberglas Corp., 718 Fifth Avenue, New York 19, New York Davidson Chemical Corporation, Siliea GelDept., Baltimore 3, Maryland Acheson Colloids Corporation, 1019 Broad Street, Newark 2. New Jersev Faote ~ i n e i a cornpan>, l 500 Germantown Trust Co. Bldg., Philadelphia 44, Pennsylvania. Monsanta Chemical Company, 1703 South 2nd St., St. Louis 4, Missouri Tracerlab, 55 Oliver Street, Boston 10, Massachusetts Pittsburgh Plate Glass Company, Columbia Chemicals Division, 5th Avenue a t Bellefield, Pittsburgh 13, Pennsylvania
Pennntit Company, 330 West 42nd Street, New York 18, New York
ORGANIC Nothing T&es the Place of Glveerine. 1583Warn ta Use 1t Fluid Progress (Catalysts) (in limited number)
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Hamwing the Rainbow (and others on dyes)
Glycerine Producers Association. 295 Madison Avenue. New ~ o r k M. W. Kellogg Company, 225 Broadway, New York 7, New .. ... Vnrk - .- Dyestu5s Division, Advertising Department, E. I. du Pont de Nemours & Co., Inc., Wilmington 98, Delaware
Organic Chlorine Co£s Organic Nitrogen Compounds Products and Processes of the Divisions and Units of Union Carbide and Carbon Corporation Physical Properties of Synthetic Organic Chemicals Emulsions, 7th Edition Some information on various organic chemicals available in limited m o u n t s
Carbide and Carbon Chemicals Corporation, 30 East 42nd Street, New York 17, New York
Amberlite in Exchange Resins
Resinous Products and Chemical Company, Washington Square, Philadelphia, Pennsylvania American Cvmamide and Chemical corporation, 30 Rockefeller Plaza, New York, New York Armour & Company, 1355 West 31st Street, Chicago 9, Illinois Atlas Powder Company, Industrial Chemicals Dept., Wilmington, Delaware
Fine Chemicds Division, Organic Chemicals Depart ment, E. I. du Pont de Nemonrs & Co., Inc., Wilmington, Delaware Merck & Company, Inc., Streptomycin, Engineered info Manufacturing Chemists, Commcrcial Production Rshway, New Jersey Cellulose Products DepartWhatdoyonseeinCMC A Trip Through Hercules Lm~d ment, Hercules Powder Hercules Products Company, Wilmington 99, Cellulose Thermoplastics Delaware Padon, Hercules Chlorinated Rubber Hercules Nitrocellulose Hercules Ethyl Cellulose, formulations Hercules Ethyl Cellulose, properties and uses Hercules Cellulose Acetate, properties and uses Terpenes and Related Products HerouleB Pale Wood Rosins Chemurgy and the Cow
Aerosol, Wetting Agents
Armeens and Armacs (wetting agents) Fatty Acids Atlas Spans and Tweens (surface-active agents) Mannitol Sorbitol ~~~~Emulsifiers Drug and Cosmetic Emulsions Electricity in the Chemical Industry The Story of Research Research in Action ~
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Adventures in Vacuum Chemistry (and other information on vacuum distillation) Inside the Atom Science Guide No. 120. 25 cents
General Electric Company, Schenectady, New York Battelle Memorid Institute, Columbus, Ohio Distillation Products, Inc., 755 Ridge Road West, Rochester 13, New York American Museum of Natural History, Central Park West a t 79th, New York 24, New York
