introducing: Celanese VX-555 . . i new, acrylic-based
TRIPOLYMER ..ADDS OUTSTANDING TINT
RETENTION,
DURABILITY,
FLEXIBILITY,
AND A D H E S I O N TO INTERIOR AND
EXTERIOR
FORMULATIONS
New Celanese VX-555 has been developed by Celanese to offer improved properties. In addition to its outstanding tint retention, durability, flexibility, and adhesion, Celanese VX-555 imparts outstanding pigment binding properties, good scrub resistance, excellent flow and leveling, good package stability, and outstanding color acceptance. • For information, an experimental sample—or both—please write on your company letterhead to: Celanese Chemical Company, Dept.654-J,522 Fifth Avenue, New York 36, N.Y.
NEW VX-555...TYPICAL EMULSION PROPERTIES SOLIDS CONTENT, WGT. %
46±0.5
PH FREE MONOMER, % MAXIMUM VISCOSITY AT 25°C, 7.5 p H *
6.0-7.0
O D O R
BORAX COMPATIBILITY STORAGE STABILITY POUNDS per GALLON PIGMENT BINDING PROPERTY *Viscosity will Increase at higher pH
Q3
50-150 slight excellent excellent 8 8
excellent
Celanese®
Celanese Chemical Company Is a Dmaion of Ortamae Corporation of America, Canadian Affiliate: Canadian Chemical Company Limited, Montreal Toronto, Vancouver Export Sain: Amcel Co., Inc., and Pan Amoei Con Inc„ 522 Fifth Avenue* New York 86.
CHE MtOA&lT',
C&EN
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