You need 14 pounds of talc to equal the absorption of 1 pound of M I C R O - C E L ®
SYNTHETIC CALCIUM SILICATES
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• No matter what your absorption problems may be, chances are you'll find the answer in Micro-Cel — Johns-Manville's new line of syn thetic calcium silicates. Pound for pound, Micro-Cel gives you far more absorption than common fillers like talc and clay . . . even outperforms products like silica gels selling for as much as 10 times MicroCel's delivered cost of 8 c to 10 i per pound. Dollar for dollar, Micro-Cel's high absorption also wins out over both low cost and high cost fillers. Only 28 c worth of Micro-Cel will convert a full gallon of liquid to a dry free-flowing powder. As little as 12 c worth provides ultimate absorption of a gallon of water. Industry is putting these properties of MicroCel to work in several types of applications: as an
absorptive carrier to convert a liquid to a dry free-flowing powder; as a means of drying semi solids to desired degree; to disperse liquids uni formly in a dry compound; to absorb moisture and reduce drying costs; to control liquid viscosity up to a paste or semi-solid; to assure good free flow properties of deliquescent crystals or powders. Micro-Cel, the powder that flows like a liquid is a new line of inert synthetic calcium silicates produced by combining lime with diatomaceous silica under carefully controlled conditions. In addition to high absorption, it provides particle size as small as .02 micron and bulking action up to a full cubic foot for every three pounds. For further information, samples and techni cal assistance, write to Johns-Manville, Box 14, N . Y . 16, N . Y . I n Canada, Port Credit, Ontario.
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One pound of
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9&lb.OTHER SYNTHETIC SILICATES
MICRO-CEL absorbs as much linseed oil as these weights of other f i l l e r s . . .
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JOHNS-MANVILLE Micro-Cel is a product of the Celite Division
Circle No. S on Readers' Service Card VOL. 5 1 , NO. 11
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NOVEMBER Τ 959
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