Key to top quality clay coatings The key to a top-quality clay coating for offset or letter press stock lies in the binder. And today's top performing binders axe based o n a styrene-hutadiene copolymer latex, such as PLJOUXE LATEX.
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Compared to all-starch or all-casein binders, a binder incorporating improvements to the coating: 1> Greater adhesion. 2. Higher gloss. 3. Better printability through reduced wicking. 4 . Increased varnish and wet rub resistance. 5. Greater flexibility or bendability. 6. Increased resistance to aging* yellowing and mildew. And all this at surprisingly low cost! PLIOLITE LATEX imparts these
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Why not learn more about how P U O I T T E LATEX and/or its sister latices, CHEMXGUM LATEX (nitrile rubber) and PLIOVIC LATEX (vinyl resin), can improve not only coatings but impxefpiaiiis^ inks and adhesives as well. Just write for details plus the latest Tech Boofe Bulletin to: Goodyear, Chemical Division, Akron 16, Ohio
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