f
i^_V
Because y o u buy by the pound a n d sell by t h e g a l l o n . . .
SPECIFIC GRAVITY KETONES N • M J «EASE tJjMER PROFITS
m
have a lower specific gravity than other active solvents—this means more gallons of lacquer sold per pound of raw material purchased. KETONES
Be sure Y O U R solvents also offer these advantages: 1. High solids content 2. Freedom from cold-check problems 3· High diluent tolerance 4. Low viscosity formulations
Have you heard the full story on the cost-cutting advantages of Ketone Solvents? Call your Shell Chemical Representative a n d have him point out the basic factors that will enable you to profit by the competitive advantage of Ketone formulations.
SHELL CHEMICAL CORPORATION Eastern Divisions 5 0 0 Fifth Avenue, New York 18 LOS ANGELES VOLUME
·
2 7,
HOUSTON NO.
51
· .
ST· LOUIS
·
DECEMBER
Western Divisions lOO Bush Street, San Francisco 6
CHICAGO 19,
1949
·
CLEVELAND
·
BOSTON
·
DETROIT
·
NEWARK 3819
