Have you tried
MICRO-CEL • • • • • • •
to absorb liquids to provide bulk to prevent caking to control viscosity to extend pigments to aid suspension to reduce surface sheen
New Johns-Manville mineral filler can help you improve products and cut costs
WANT
t o absorb liquids or control viscosity? T r y Micro-Cel—it absorbs u p t o 6 times its weight in water, remains a free-flowing powder even after absorbing twice its weight in liquids. W a n t to bulk u p your compound for better control of package density? T r y Micro-Cel—a cubic foot weighs as little as 5 pounds. W a n t t o prevent caking? T r y Micro-Cel—its high absorption works wonders in controlling deliquescent products. W a n t t o extend pigments or reduce surface sheen? T r y Micro-Cel—it combines fine particle size, large sur face area and inertness with high absorption suggesting m a n y applications. W a n t to assure better suspension of heavy solids? T r y Micro-Cel—its particle size, as low a s .02 micron, pro vides uniform dispersion and blending. Micro-Cel is a brand-new Une of synthetic calcium silicates produced by combining lime with diatomaceous silica under carefully controlled conditions. I t s unique combination of properties has already brought impor t a n t benefits and savings to many processors. M a y b e you will b e next. J u s t mail coupon for further information, samples and techni cal assistance.
T h e Powder T h a t Flows Like a Liquid—Micro-Cel, latest development of Johns-Manville Research, will greatly improve t h e fiowability of m a n y products.
JOHNS MAWVH.LC
Johns-Manville, Box 14, New York 16, Ν. Υ. In Canada: Port Credit, Ontario. Please send Π additional data D samples of Micro-Cel I am interested in formulating the following products:
P R O D U C T S
Johns - M a n v i l l e
MICRO-CEL SYNTHETIC CALCIUM
SILICATES
A PRODUCT OF T H E CELITE
DIVISION
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Please have local representative contact me
Name Company Address City
Position
Zone
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State
For further information, circle number 29 A on Readers' Service Card, page 139 A
VOL. 49, NO. 1
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JANUARY 1 9 5 7 2 9 A
