Convert a gallon of liquid t o a powder with 2 8 * worth of
MICRO-CEL SYNTHETIC CALCIUM SILICATES JTROBLEMS IN PROCESS formulat-
ings are finding new answers every d a y in M i c r o - C e l . . . J o h n s Manville's new line of synthetic calcium silicates. At a delivered cost of 8^ to 10 i per pound Micro-Cel can match— even outperform—many higherpriced fillers in dry or liquid prod ucts. Check these three cost-cutting product improvements Micro-Cel can give you. 1. MICRO-CEL r e m a i n s a freeflowing powder even when mixed with more than twice its weight of liquid . . . provides ultimate absorp tion of up to six times its weight in water . . . controls viscosity . . . prevents caking. 2. IN DRY PRODUCTS, Micro-Cel will bulk up to a full cubic foot for every six pounds. A little Micro-Cel
You can absorb a gallon of liquid with 3 lb. of MICRO-CEL .
goes a long way toward improving product density, reducing package outage. 3. MICRO-CEL p a r t i c l e s a r e as small as .02 micron, blend and dis perse well, extend pigments to the maximum. Micro-Cel, the powder that flows like a liquid, is a new line of inert synthetic calcium silicates pro duced by combining lime with diatomaceous silica under carefully controlled conditions. Its unique combination of properties has al ready brought important benefits and savings to many processors. Maybe you will be next. For further information, samples and technical assistance write to J o h n s - M a n v i l l e , Box 14, N e w York 16, Ν . Υ. In Canada, Port Credit, Ontario.
and get a dry free-flowing powder
like t h i s Φ
j
JOHNS-MANSVILLE
Johns-Mansville MICRO-CEL P RODU C Τ S
A product of the Celite Division For further information, circle number 111 A on Readers' Service Card, page 119 A
VOL 49, NO. 9
·
SEPTEMBER 1957 111 A
