NEGATIVE FOOLISHNESS IS NOT ETHYLOGICAL. - C&EN Global

Nov 7, 2010 - Chem. Eng. News , 1979, 57 (21), pp 22–23. DOI: 10.1021/cen-v057n021.p022. Publication Date: May 21, 1979. Copyright © 1979 American ...
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Ί wonder, C2H5, are we foolish to produce laboratory curiosities in commercial quantities?" NEGATIVE. FOOLISHNESS IS NDTETHVLDElCflL:

"Over twenty years ago, Ethyl's development of an efficient and practical process to alkylate phenol and aniline very selectively in the ortho positions resulted in large-scale commercial production of chemicals for use in the synthesis of pesticides and hindered phenolic antioxidants." "THAT SCIENTIFIC BREAKTHROUGH ALSO RESULTED IN THE CONSTRUCTION OF THIS PLANT TO PRODUCE THOSE AND OTHER SICT11LAR PRODUCTS."

"Even now we are developing markets for five more chemicals: orthoisopropylaniline (OIPA), methylisopropylaniline (MIPA), ethylisopropylaniline (EIPA), ethyl-sec-butylaniline (ESBA), and methyl-tert-butylaniline (MTBA)." "YES. AND WE HAVE ALREADY PRODUCED OIPA ON fl CDmmERCIAL SCALE."

"But orthoalkylation isn't the only chemistry Ethyl pioneered. Don't forget organometallics such as the pyrophoric aluminum alkyls." 'THAT WAS A SAFETY CHALLENGE AS WELL AS A TECHNOLOGICAL TRIUST1PH."

"And, using aluminum alkyls, Ethyl developed ethylene chain growth resulting in long, linear alcohols and olefins for biodegradeable detergents as well as many other uses." "AN ACCOfTlPLlSHmENT REQUIRING STILL fïlORE INNOVATIONS"

"The more we learn, the more we are able to do.. .and the more customers we have with new and tougher jobs. It's a progression of knowledge and capability." "THAT IS WHY WE INVEST SO HEAVILY TO INCREASE OUR CAPABILITIES"

"The important thing is the commitment behind the investment. We are eager to participate in the development of commercial processes for anyone who has a specific proprietary production goal. "REmEiïlBER ALL SUCH PRODUCTS IÏ1UST BE COMPLETELY CONFIDENTIAL." "Our lips are sealed." "SO ARECT1YSPEAKERS. THAT IS ETHYLOGICAL."

Ethyl Corporation Industrial Chemicals ETHYL TOWER, 451 FLORIDA, BATON ROUGE, LOUISIANA 70801