NEW from General Mills... - C&EN Global Enterprise (ACS Publications)

Nov 6, 2010 - Advertisements that appeared within the print issues of Chem. Eng. News have been included in the C&EN Archives to provide a ...
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N E W from General Mills. DERIPHATES— the amphoteric surfactants that cLean, condition and protect— at the same time!

In the photograph aibove, e n l a r g e d 40 diameters, are woirking as a shampoo ingredient. Their amphoteric nature—b>oth. cationic and anionic function—gives shampoo formulations controlled substan-

DERIPHATS

tivity and detergency. Yet this is only one of countless applications where D E R I P H A T S , with their unique behavior, can offer cosmetic and industrial detergent formulators a more versatile cleaning agent.

H e r e ' s w h a t IDE E I P H A T a m p h o t e r i s m i s , A c i d i c HVtedia,

RNH2CH 2 CIE2C0OH: ^ cationics properties

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C&EN

MARCH

16,

Neutral Media + RNH2CH2CH2COO ^ amphoteric properties

19*59

Basic Media ^ RNHCH2CH2COO properties