NEW HURON INSTANT STARCH GIVES WHEAT-QUALITY RESULTS WITHOUT COOKING From Huron Milling, makers of Velvet Rainbow®, the standard of excellence in wheat starch, comes a revolutionary new starch. Extensive testing in the field, backed up by years of research, has produced a new instant starch that requires no cooking yet imparts a top-quality professional finish to starch work. Huron Instant Starch added during the last rinse, sour, or bluing operation produces work HURON
MILLING
that irons easily to a cooked-starch quality finishAsk your laundry distributor for a trial drum of H.I.S.* and see how this new starch can save you time and money. Packed in 100-lb. and 225-lb. drums. Complete directions for use are included in every drum. * Hercules Trader
ONLY
HURON
OFFERS
BOTH
DIVISION
Virginia Cellulose Department
HERCULES POWDER COMPANY Wilmington 99, Delaware
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SALES O F F I C E S : 3 8 0 MADISON AVENUE, NEW YORK 17, Ν. Υ. 3 3 2 SOUTH MICHIGAN AVENUE, CHICAGO 4 , ILLINOIS 120 MONTGOMERY STREET, SAN FRANCISCO 4 . CALIFORNIA
38
C&EN
JAN.
13.
1958
HURON INSTANT STARCH . . . the only instant that gives you wheat-quality starch ing with every load.
VELVET RAINBOW STARCH . . . guaran teed 50% velvet wheat — famous for quality for over 35 years. VHS5
