New Rules for Campus Recruiting | C&EN Global Enterprise

Nov 6, 2010 - Eng. News Archive1957353748 ... Eng. News Archives ... students have been offered fantastic inducements to join a company, and over-rosy...
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MANAGEMENT

Stable N e w Rules for Campus Recruiting

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Standards of conduct sponsored by M C A s h o u l d help curb abuses in hiring n e w technical g r a d s

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3 9 4 3 BUFFALO A V E N U E

NIAOARA F A L L S ^ N Y . 48

C&EN

SEPT.

16,

! 957

L« OMPETITION for new college graduates is so keen that a sort of "no holds barred" atmosphere has sprung u p around some campus recruiting. In some cases, college campuses have been overrun with recruiters, students have been offered fantastic inducements t o join a company, and over-rosy pictures of a prospect's future with a company have been painted. I n an atmosphere like this, it is hard for a student to make a wise choice that will lead to ultimate satisfaction in his chosen career. Dazzled by the siren song of recruiters, the new employee often becomes disillusioned when he finds h e will not automatically be a top line executive in a couple of years b u t must earn his promotions by outstanding performance. Job dissatisfaction leads to wasteful turnover of already scarce manpower. • Return to Normalcy. To curb abuses and to p u t the relation between recruiter, student, and college in proper perspective, Manufacturing Chemists' Association has just approved a set of principles and practices for college recruiting. Although designed primarily for t h e chemical industry, MCA's code is applicable to all types of campus recruiting. The U. S. Chamber of Commerce is sponsoring t h e MCA code in all its organizations around the country. And the code has been approved by executive committees of regional placement associations representing both college and employer members. These groups will ask their members to ratify the code this fall (C&EN, July 8, page 1 6 ) . Purpose of t h e code is to make sure that student selection of careers will be made in an objective atmosphere with complete understanding of all the facts. Basic objectives of the code are fourfold: (1) To promote a wise and responsible choice of career by the student. (2) To strengthen in the student a high standard of integrity and a concept of similar standards in employers. (3) To develop in the student an

attitude of personal responsibility for his own career. (4) To minimize interference with the educational processes of the college. • Reaching t h e Goal. T h e MCA code spells out in detail what employers, students, and colleges must do to reach these objectives. Employers should give the student information about the company that is factual a n d free from exaggeration. Employers should make clear to the student what is required for employment, and that opportunities for advancement will depend on his own ability and effort. On the financial side, employers must not offer students inducements that might influence their decision. Among these are: overpayment of travel expenses, elaborate entertainment, payments which are not part of the employer's general salary program, scholarships or summer work which carry commitments to work for the employer after graduation. Also included is a set of rules that will permit recruiters to conduct campus interviews and arrange plant trips without disrupting normal school activities. The MCA code also spells out in detail what the student must do to be fair to employers. Some student responsibilities are: • In seeking interviews, the student should analyze his abilities, consider his career objective, and select companies which qualify in the light of his own interests and aptitudes. • Travel expense accounts for visits to employers' plants should include only actual costs; if several employers are visited on the same trip, costs should be prorated. • Employment offers should b e accepted in good faith with the sincere intent of going to work for the employer. With everybody backing the MCA code, future recruiting on the college campus should be conducted in such a way that everyone will benefit. •