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Photo courtesy Burlington Decorative Fabrics, Burlington Industries, Inc.
New way to back a winner Textile manufacturers have looked long and hard for a means of improv ing the performance of fabrics for upholstery, drapes, handbags and footwear. Many types of backing were tried, but most of these presented new problems—in reduced flexibility and resilience, high cost, objection able odor, poor adhesion or lack of permanence. Finally, one industry leader tried a coating based on P L I O L I T E L A T E X . Barely visible, this lightweight, odorless backing "muscles" fabrics in every direction. It helps them retain their shape, even after severe stretch ing—and reduces wrinkling. It also improves body a n d drape, with increased resistance to raveling, tearing or snagging. And it's permanent! If you are interested i n light-colored latices for compounding customer-winning backings, sizes, saturants o r finishes for all types of fabrics, it will pay you to know more about f.P L I O L I T E L A T E X . Learn, too, about t h e other uses for this versatile latex and other resin and rubber latices produced b y Goodyear. You can, just by writing for details plus the Tech Book Bulletins t o : Goodyear, Chemical Division, Akron 16, Ohio.
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GOOD/YEAR ^DIVISION
Chenaifrum, Plioflex, Pliolite, Plio-Tuf, Pliovlc—T . M.'s The Goodyear Tire & Rubber Company, Akron, Ohio
CHEMieUM
· PLIOFLEX
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COATINGS DEPARTMENT
PLIOLIT Ξ · PLIO-TUF · PLIOVIC · W I N G - C H E M I C A L S High Polymer Resins, Rubbers, Latices and Related Chemicals for the Process Industries APRIL
8,
1957
C&EN
1
