VUoto Courtesy oj UurLingto
a Fabric Associates, Burlington Industries, Inc.
Now-liquid muscles for decorative fabrics! TMPROVING the performance of decorative fabrics has long been a jL problem to their manufacturers. Many types of undercoat ings were tried. Some improved strength and durability, but brittle feel, reduced flexibility a n d resilience, high cost, objectionable odor, poor adhesion and lack of permanence were added problems. The ultimate solution was a coating based on PLIOLITE LATEX. Barely visible, this lightweight, odorless backing muscles fabrics in every direction, permits them to retain shape after severe stretching, ends wrinkling. I t also improves body and drape and binds the fibers in place, increasing resistance to raveling, tearing and snagging. And it's permanent ! P L I O L I T E L A T E X is the family name f o r a series of s t y r e n e butadiene copolymer· dispersions, ranging from elastomeric to resinous in nature. These latices in the form of saturants, sizes, finishes, coatings, inks and adhesives are doing GHEiyrie^i. much, to improve appearance and durability of textile, paper, leather and rubber products. What can you d o with the strength, flexibility, permanence and resistance to chemicals, abrasion and aging of a DIVISION PLIOLITE LATEX ? For details, write : Goodyear, Chemical Division, Dept. G-9416, Akron 16, Ohio
MMÏM LATEX
GOOD/YE/IR
Chemigum, Pliobond, Plioflex, Pliolite, filo-Tuf, Pliovlc —T. M.'s The Goodyear Tire & Rubber Company, Akron, Ohio
The Finest Chemicals for Industry---CHEMIGUM * PLIOBOND · PLIOFLEX · PLIOLITE· PLIO-TUF · PLIOVIC · WING-CHEMICALS 2970
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