Now that cerium doesn't cost so much, think of all the ways you can

Now that cerium doesn't cost so much, think of all the ways you can use it.

Cerium oxide and cerium compounds in truckioad quantities. We discovered a new way to produce them. We're not giving away any secrets, but we are now supplying high-purity cerium oxide and cerium compounds in truckioad quantities at a fraction of their former cost. Which means that cerium is now practical for a lot of applications that used to be just a gleam in some researcher's test tube. Applications like preparation of cis-1, 4-polybutadine; polymerization of vinyl esters; vinyl polymerization on fabrics; stabilization of silicone lubricating liquids; oxidation of hydrogen peroxide; preparation of polyurethanes and

polythiourethanes; stabilization of organopolysiloxanes; preparation of unsaturated nitriles; grafting vinyl to paper; oxidation of hydrocarbons; improving light fastness of pigments; polymerization of olefines; oxidation of methane; preparation of fade-resistant oxide coatings; bonding polyvinyl chloride to paper; preparation of unsaturated aldehydes; and ultraviolet light absorption. To name a few. If you'd like more information, samples, or specific quantity quotes, write or call Tom Wilson, Molybdenum Corporation of America, 280 Park Avenue, New York, N.Y. 10017(212)983-2987.

Molvcorp

Announcing a 75% price reduction in high-purity (99.9%) cerium.