"Our greatest challenge ... the development of men" Ralph Cordiner, President, General Electric
"Few expenditures we can make are more important than those for education. A welleducated person produces more and consumes more, makes wiser decisions at the polls, mounts a stronger defense against aggression, and is better able to perform the grave responsibilities of American citizenship,
Company
"Freedom needs educated people. So do business and industry. I earnestly ask you to support the college or university of your choice in its planning for expansion and a stronger faculty. The returns will be greater than you think"
If you want more information on the problems faced by higher education, write to: Council For Financial Aid To Education, Inc., 6 E . 45th Street, New York 17, New York
IGHER EDUCATION
KEEP IT BRIGHT
Sponsored as a public service, in cooperation with the Council for Financial Aid to Education
JUNE
17,
1957
C&EN
99
