We make bulk chemicals. Enough of them to supply about a pound a year to every person on earth. Of course, most people wouldn't know what to do with a pound of formaldehyde. Or 1,3-butylene glycol. Or solvents. So we concentrate on markets that can best use our chemicals. Which is no small job. To supply the right chemicals, in the right quantities, our marketing managers analyze reams of field reports. Fuss and fume over
Our market metabolism.
economic s t u d i e s . Input-oil tp u t d a t a . I n t e r - m a r k e t relationships. So that w e can suppiy our customers with the chemicals their products and markets r e q u i r e . Today. A n d in the future. For example, our forecasts indicate a continued increase in demand for e t h y l e n e oxide and derivatives. So we're building a new ethylene oxide
facility. Much o f i t s 3 0 0million pound capacity will be converted to ethylene glycol. And a substantial amount to glycol ethers and ether acetates. It's all part of keeping our market metabolism healthy. Which is another way of saying that we intend to anticipate our customers' needs. Whatever they may be. Every time. Celanese Chemical Company
CELANESE
