our productivity theory It's simple as 1,2, 3—as a theory should be: Absolute refusal to consider any product or process "good e n o u g h . " Plus experienced-ability to improve it. Equals new process technology—better routes to better products. Case in point: We've been making vinyl acetate from acetic anhydride at our Pampa, Texas, plant. A n d quality is as high as you get. But, at Bay City, we're n o w using a unique process to produce V A
from ethylene. S a m e quality: high. T h i s ability t o a d a p t t o n e w a n d i m p r o v e d t e c h n o l o g y gives o u r customers a b o n u s of p r o t e c t i o n — a n assured source of s u p p l y . P r o d u c i n g b a s i c c h e m i c a l s of m a x i m u m q u a l i t y , a t m i n i m u m c o s t , is s i m p l y g o o d b u s i n e s s . F o r u s a n d for o u r c u s t o m e r s . B e c a u s e o n l y a p r o f i t a b l e c o m p a n y c a n p r a c t i c e a p r o d u c t i v i t y t h e o r y of c o n t i n u o u s development and improvement. Ceianese®
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