Projection or Plan? The solid lines on all the charts stop at c? today". To be ready for tomorrow's opportunity requires more than a projection. It requires a plan. Fundamental to planning at Celanese is the understanding that existing products must be rendered obsolete by creating better ones, and that old processes must be adapted and new processes adopted—if it means doing the job better. For example, our new chemical complex at Bay City, Texas—designed to meet the accelerating demands for
acetyl chemicals. Here acetaldehyde is produced by direct oxidation of ethylene gas with air in the presence of a catalyst. This new process gives Celanese a third route to production of acetyl chemicals and a manufacturing flexibility not matched by any other U.S. producer. Thus by planning, by adapting to change, Celanese can ensure industry of a continuing supply of these basic organic chemicals. Celanese Chemical Company, 522 Fifth Avenue, N. Y. 36. Celanesc®
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