Put the hiding power where it belongs And it belongs in flat paints—where effective cov erage is an indispensable quality. To achieve it, experienced paint formulators rely on a happy combination of the right vehicle and the right TITANOX white pigments. For organic solvent flats, TITANOX-RCHT (30% Ti0 2 ) and TITANOX C-50 (50% T i 0 2 ) - b o t h carrying their own extender—give highest hiding at lowest cost. For emulsion flats, easy dispersing,
TITANIUM
8001-A
high-hiding TITANOX-RA-50 rutile "pure" titani um dioxide is preferred. TITANOX pigments are the established favor ites—not only for paints but also for paper, ink, leather, rubber, plastics and virtually anything else that requires white pigmentation. Titanium Pigment Corporation, 111 Broadway, New York 6, Ν. Υ. In Canada : Canadian Titanium Pigments, Ltd., Montreal.
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