Put your confidence in C O L U M B I A N
What is
BLACK?
This electron micrograph illustrates fused chain structure of carbon particles.
B L A C K is more than a color when it's Columbian carbon black. It is a great variety of complex chem ical structures used by more than 40 industries to improve products and processes. For example, high-structure carbon blacks, pio neered by Columbian for use in tire manufacture, are giving billions of extra miles of tread wear and performance. These Statex® Η-type carbons are
specially formed in rigid chain-like structure for long, strong tread wear. They also save money in compounding and processing. Columbian devotes extensive resources and facilities, many years of experience and enterpris ing research to the problem of giving black an ex panding meaning. That's why it will pay you to put your confidence in Columbian.
COLUMBIAN CARBON COMPANY · 380 MADISON AVENUE · NEW YORK, Ν. Y. 10017 A SUBSIDIARY OF CITIES SERVICE COMPANY