Put your confidence in COLUMBIAN What is BLACK? - C&EN Global

Nov 6, 2010 - Advertisements that appeared within the print issues of Chem. Eng. News have been included in the C&EN Archives to provide a ...
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Put your confidence in C O L U M B I A N

What is

BLACK?

This electron micrograph illustrates fused chain structure of carbon particles.

B L A C K is more than a color when it's Columbian carbon black. It is a great variety of complex chem­ ical structures used by more than 40 industries to improve products and processes. For example, high-structure carbon blacks, pio­ neered by Columbian for use in tire manufacture, are giving billions of extra miles of tread wear and performance. These Statex® Η-type carbons are

specially formed in rigid chain-like structure for long, strong tread wear. They also save money in compounding and processing. Columbian devotes extensive resources and facilities, many years of experience and enterpris­ ing research to the problem of giving black an ex­ panding meaning. That's why it will pay you to put your confidence in Columbian.

COLUMBIAN CARBON COMPANY · 380 MADISON AVENUE · NEW YORK, Ν. Y. 10017 A SUBSIDIARY OF CITIES SERVICE COMPANY