Reaction time Chemical kinetics teaches that the rate at which a reaction takes place is dependent on the energy in-put. This principle applies also to the speed with which a chemical company reacts to the changing marketplace. The basic difference is that people, not molecules, are involved. Celanese employs much of its energy solving the needs of its customers. Lab chemists, plant engineers, market researchers, distribution specialists and company management make their contributions. But the
essential catalyst in this process is the salesman. Celanese recruits innovative men with solid technical backgrounds. They are continuously supplied with up-dated market and product information as well as production technology. Consequently, they recognize an opportunity before it becomes a problem. Alert salesmen, backed by every resource of the company, make Celanese responsive to its markets. We believe this rapid rate of reaction is an important asset to our customers and stockholders. Celanese®
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