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produced a higher inquiry rate than any other publica- tion we have used. "The quality of the inquiries we receive is excellent since they come from p...
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"PJweHMc and Awdifiixxd GUemMbuf one, α ψι&αί team. η says Edward J. Fuhrmeister " W e have found that the ads w e place CHEMISTRY a r e instrumental in selling throughout the world. In fact, ANALYTICAL produced a higher inquiry rate than any tion w e have used.

President, Phoenix Precision Instrument Co.

in ANALYTICAL our products CHEMISTRY has other publica­

"The quality of the inquiries w e receive is excellent since they come from people who a r e truly interested in our products. Phoenix and ANALYTICAL CHEMISTRY are a great team. Our records prove that no other publication has done so much to increase our sales for so little in advertising cost. " W e would like to take this opportunity to compliment the ANALYTICAL CHEMISTRY staff for the excellent publica­ tion they produce."

Phoenix Precision Instrument Company of 3803-05 North 5th St., Philadelphia 40, Pa. manufactures many important photometric and optical instruments. Illustrated to the right is a Phoenix Model R-1000-T Automatic Continu­ ous Flow Recording Differential Refractometer, installed at the Atlas Powder Company's new Technical Center in Wilmington, Delaware, for the study of polymers and micelle structures. A few of the other Phoenix products include Amino Acid Analyzers, Universal Light Scatter­ ing Photometers, Electron Multiplier Photom­ eters, Turbidity Meters, Colorimeters, Aerosol and Smoke Photometers, Monochromatic Light Sources, Flow Photometers, Color Standards, Ratio Recorders and Absorption Cells.

Get on the winning team! ANALYTICAL CHEMISTRY magazine sells instruments, equipment and chemicals to 9 8 . 2 % of all process industry laboratories.* That's why ANALYTICAL CHEMISTRY carries more laboratory supply house advertising than all other process industry magazines COMBINED. It's a winning team. Join it. You'll score plenty . . . in sales.

*D18CL0SEO BY CIRCULATION CHECK AT SSfl C . P . I . LABS.

ANALYTICAL CHEMISTRY

An American Chemical Society Publication Advertising Management:

REINHOLD PUBLISHING CORP. 4 3 0 Park Avenue, N e w York 2 2 , N e w York

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