... to market, to market to sell a fine
product!
" O u r products a r e fine a n a l y t i c a l instruments used b y l a b o r a t o r y chemists.
W e h a v e l e a r n e d f r o m the results o f our advertising that almost
t o a m a n , l a b chemists turn t o Analytical authority a n d modern m e t h o d o l o g y .
Chemistry f o r i n f o r m a t i o n ,
That's w h y f o r us ' g o i n g to market'
means advertising in Analytical
Chemistry." C . H . H U M E S , Vice President Coleman Instruments, Inc.
Readers and advertisers both benefit Analytical Chemistry speaks with impressive authority. It's written by l a b o r a t o r y scientists f o r l a b o r a t o r y scientists. A n d when Analytical Chemistry speaks l a b o r a t o r i e s listen: Scientists in 9 8 . 2 % of all process industry l a b o r a t o r i e s p a y to hear Analytical Chemistry.* That's w h y l a b o r a t o r y supply houses p l a c e more advertising in Analytical Chemistry than in all other process industry magazines COMBINED.
DISCLOSED
BY CIRCULATION CHECK AT 550 REPRESENTATIVE
LABS
Above: The new, ultra modern Coleman Instruments manufacturing plant in Maywood, Illinois, where precision instruments for the analytical chemist are made under dust-free, humidity- and temperature-controlled conditions.
ANALYTICAL CHEMISTRY
An American Chemical Society Advertising M a n a g e m e n t :
Publication
REINHOLD PUBLISHING CORP. 4 3 0 Park Avenue, N e w York 2 2 , New York
V O L . 3 2 , N O . 2 , FEBRUARY 1 9 6 0
·
47
A
