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"ANALYTICAL CHEMISTRY covers the entire spectrum for ARL" says Charles L. Winchester

I

Sales Promotion Administrator Applied Research Laboratories, Inc.

"To contact the diversified m a r k e t f o r spectrochemical instruments, w e h a v e relied o n Analytical Chemistry as our p r i m a r y advertising medium f o r many y e a r s . O u r confidence has b e e n fully r e w a r d e d . The high caliber o f inquiries received in response t o our a d s a n d news releases proves that readers o f Analytical Chemistry a r e those w e a r e most interested in contacting. Past p e r f o r m a n c e indicates continued a d vertising in Analytical Chemistry t o achieve w o r l d - w i d e recognition o f our products."

Applied

Research Laboratories,

Inc., Glendale,

Cali-

fornia, manufactures a complete line of instruments for the spectrochemical laboratory.

Direct-reading

optical

emission and x-ray fluorescence equipment are offered as well as spectrographs analytical

laboratory.

and all accessories for the Distribution

is through

repre-

sentatives and agents throughout the world.

Readers and advertisers both benefit Analytical thority.

Chemistry

speaks with impressive a u -

A n d when Analytical

laboratories

listen:

Chemistry

speaks

Scientists in 9 8 . 2 % o f a l l

"It's the w o r k b o o k f o r l a b techniques, the market place f o r l a b products."

supply houses p l a c e more advertising in

process industry l a b o r a t o r i e s p a y t o h e a r A n a -

Chemistry

lytical

magazines COMBINED.

*

Chemistry.*

As o n e advertiser

DISCLOSED BY CIRCULATION CHECK AT 550 REPRESENTATIVE LABS.

p u t it,

That's w h y l a b o r a t o r y

than

ANALYTICAL CHEMISTRY

in a l l other

process

Analytical industry

An American Chemical Society Publication Advertising M a n a g e m e n t :

REINHOLD PUBLISHING CORP. 4 3 0 Park Avenue, N e w York 2 2 , N e w York

VOL. 3 2 , N O . 9 , AUGUST 1 9 6 0

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7 9 A