CHEMICAL AND ENGINEERING NEWS
Seven heads are better than one! Before you complete a sale to the chemical and process industries, chances are you will have to get a nod from seven heads. For every operation, every specification is the result of the integrated efforts of a team of men. These men—the company official, works executive, supervisor, plant engineer, plant chemist, research director, and consultant—have their individual responsibilities and specialties — but all slant those specialties toward the one project under way. Obviously, your salesman can't get in to see all of them. But your advertising can and does if it is placed where all seven will see it — in C&ENews. C&ENews' 70,000-every-Monday circulation has twice the coverage of any other publication in the field. Everybody turns to C&ENews for the latest news and developments on new processes and methods. That's why over a million dollars worth of advertising fills its pages. To reach the specifying market—to sell all seven heads—sell through C&ENews.
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C&ENews
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CHEMICAL & ENGINEERING NEWS NEWSMAGAZINE OF THE CHEMICAL WORLD Published by THE AMERICAN CHEMICAL SOCIETY AdvertisingManagemenfcREINHOLD PUBLISHING CORP. NEW YORK • CHICAGO • PHILADELPHIA • CLEVELAND FORT WORTH • SAN FRANCISCO • LOS ANGELES • SEATTLE
