Somewhere out there are chemists, engineers and marketing people ready to become heroes. Maybe you're one of them. You're on the verge of a dramatic new product improvement. Or a process breakthrough. But firstyou must wrestle with a formulation problem. You're groping for a better binder or suspending a g e n t . . . or a thickener with shear-thinning ability. Or you're searching for more flow control. More effective color stabilization. Or something else. AVICEL® could be your answer. AVICEL microcrystalline cellulose (MCC) is a white powder already used in such things as TLC, decorative laminates, tableting, and as a powder flow aid. It can also be converted to a pourable dispersion or shear thinning gel. Colloidal grades of AVICEL MCC can help
simplify formulation and aid in dispersions, suspensions and emulsions. They're used in paints and ceramic glazes, and might be useful in sizing of fibers, waterless hand cleaners, polishes and cleaners, paint strippers, paper coatings, leather finishes, and w h o knows what else. Which brings u p o u r p o i n t : we don't/enow all the ways AVICEL MCC can help. It could be exactly what you need to become a hero. Let's find out together. For more information or samples, write on your letterhead to Bob Barfoot, FMC Corporation, Food & Pharmaceutical Products, 2000 Market Street, Philadelphia, Pennsylvania 19103. Phone (215)299-6123.
-FMC
