U.S.I, pays me a pretty good buck to help them make the cleanest, purest, driest, most odor-free anhydrous ethyl alcohol around. Then some of you guys go and dump the ordinary kind in it. Sure it works. After all they're both chemically the same. You might even im prove your ordinary stuff by mixing it with our Punctilious Alcohol. But don't you know that every time you add plain anhydrous ethyl alcohol to your Punctilious Alcohol you waste the meticulous attention to detail we pay in the manufacture of Punctilious Alcohol? Our double-distillation, six-fold quality con
trol checks, special tank cars and storage. The extra care that lets us ship regularly at moisture content levels of 300 to 400 parts per million or lower —all for nothing. And worse than that, you risk the chance of corrosion and formula break down which can clog aerosol valves, af fect scents, change your product's looks. In other words, no matter how good the "other" ethyl alcohols you're using may be, they're still not punctilious. So like it or not, I've got to tell you that it's wrong to mix Punctilious Alcohol with anything but more Punctilious Alcohol. If I didn't I wouldn't be Punctilious.
"Stop contaminating our Punctilious Alcohol!"
U.S.I. Chemicals ιUSI National Distillers & Chemical Corp.
28 C&EN
