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Upcoming ACS Webinars www.acs.org/acswebinars
Thursday, April 9, 2015 at 2pm ET
“Active vs. Passive Voice in Scientific Writing” Dr. Kristin Sainani, Associate Professor, Statistics and Manuscript Writing, Stanford University Ms. Celia Elliott, Science Writer and Technical Editor, University of Illinois at Urbana-Champaign
Thursday, April 16, 2015 at 2pm ET
“Catching Errors: Peer Review and Retractions in Publishing” Dr. Charon Pierson, Elected Member, Governing Council of the Committee on Publication Ethics (COPE) Dr. Ivan Oransky, Co-founder, Retraction Watch Dr. James DuBois, Director, Center for Clinical Research Ethics
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#chemchamps
All Chemists 35 y.o. or under! ChemChamps 2015 – Win a Trip to Boston! Send us a 2-3 min video via Vimeo by April 8, 2015
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4/1/2015
“Talking About Polymers, Detecting Explosives”
Ms. Jennifer Novotney 2014 Chem Champs Winner Ph.D. Student, Cornell University
Dr. Darcy Gentleman Manager, Engagement and Science Communications, The American Chemical Society
Slides available now! Recordings will be available to ACS members after one week
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Talking about Polymers Detecting Explosives
Jennifer Novotney @CommonChemist 12
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Audience Survey Question ANSWER THE QUESTION ON SCREEN
When talking to non-scientists, what seemed effective in the previous story about my research? • Concrete examples of where they might find this technology • Relating emotionally to their experiences • Create an understanding of what a polymer is through analogy • Impress them scientifically 17
Story Telling People remember stories better
Understand the Technology
Relate Emotionally See the purpose
You are already an expert!
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PETN
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Common Explosives
TNT
RDX 21
Audience Survey Question ANSWER THE QUESTION ON SCREEN
If you had a block of TNT sitting on your table, what is the concentration of TNT in the air surrounding it? • • • •
100 parts per million 30 parts per billion 5 parts per billion 10 parts per trillion
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TNT
RDX
PETN
23 Adapted from NIJ (1999)
Explosives Detection
ppt
ppq
Che, Y.; Gross, D.E.; Huang, H.; Yang, D.; Yang, X; Discekici, E.; Xue, Z.; Zhao, H.; Moore, J.S.; Zang, L. J. Am. Chem. Soc. 2012, 24 134, 4978−4982 Yamaguchi, S.; Swager, T.M. J. Am. Chem. Soc., 2001. 123, 12087
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Fluorescence Quenching
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Signal Amplification
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Signal Amplification
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High Surface Area
28 Yank, J.; Swager, T. M. J. Am. Chem. Soc. 1998. 120, 11864
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Porous Polymer Activation
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Fresh
TNT
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Quenching Measurement
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Sample Activation
6 m2g-1 630 m2g-1
Relative Emission
450 m2g-1
Decreasing Surface Area
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E - Evacuation L - Lyophilization
Relative Emission
TNT Detection
Solvent Matters 33
RDX Detection
Gopalakrishnan, D.; Dichtel, W. R.; J. Am. Chem. Soc., 2013, 135 (22), pp 8357–8362
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Listen! 35
Audience Survey Question ANSWER THE QUESTION ON SCREEN
What song did I tap? • • • • •
Twinkle Twinkle Little Star Happy Birthday Row Row Row Your Boat Itsy Bitsy Spider All About That Bass
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Expert Blind Spot – Curse of Knowledge Difficulty realizing what others don’t know!
Need to find common ground! 37
Finding Common Ground Useful Analogies
=
Personal Relevance Relatable Content 38
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Why You?
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Audience Survey Question ANSWER THE QUESTION ON SCREEN
What percentage of Americans have confidence in scientists? • • • •
About a quarter About half About 3 quarters Nearly all
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42 NSF: Science and Engineering Indicators 2012
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Bridge the Gap
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Thank you!
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Useful References
Explosives Detection
McQuade, D. T.; Pullen, A. E.; Swager, T. M. Chem. Rev. 2000, 100 (7), 2537–2574. Thomas, S. W.; Joly, G. D.; Swager, T. M. Chem. Rev. 2007, 107 (4), 1339–1386. Toal, S. J.; Trogler, W. C. J. Mater. Chem. 2006, 16 (28), 2871–2883. Singh, S. J. Hazard. Mater. 2007, 144 (1–2), 15–28. Germain, M. E.; Knapp, M. J. Chem. Soc. Rev. 2009, 38 (9), 2543–2555. Salinas, Y.; Martínez-Máñez, R.; Marcos, M. D.; Sancenón, F.; Costero, A. M.; Parra, M.; Gil, S. Chem Soc Rev 2012, 41 (3), 1261–1296. Li, J.; Lu, Y.; Ye, Q.; Cinke, M.; Han, J.; Meyyappan, M. Nano Lett. 2003, 3 (7), 929–933. Chen, P.-C.; Sukcharoenchoke, S.; Ryu, K.; Gomez de Arco, L.; Badmaev, A.; Wang, C.; Zhou, C. Adv. Mater. 2010, 22 (17), 1900–1904. Engel, Y.; Elnathan, R.; Pevzner, A.; Davidi, G.; Flaxer, E.; Patolsky, F. Angew. Chem. Int. Ed. 2010, 49 (38), 6830–6835. Cumming, C. J.; Aker, C.; Fisher, M.; Fok, M.; la Grone, M. J.; Reust, D.; Rockley, M. G.; Swager, T. M.; Towers, E.; Williams, V. IEEE Trans. Geosci. Remote Sens. 2001, 39 (6), 1119–1128. Yang, J.-S.; Swager, T. M. J. Am. Chem. Soc. 1998, 120 (46), 11864–11873. Yang, J.-S.; Swager, T. M. J. Am. Chem. Soc. 1998, 120 (21), 5321–5322. 45 Gopalakrishnan, D.; Dichtel, W. R.; J. Am. Chem. Soc., 2013, 135 (22), pp 8357–8362
Useful References
Science Communication
Heath, C.; Heath, D.; (2007) Made to Stick New York, New York. Random House http://www.aaas.org/pes/communicatingscience http://popnet.pacificsciencecenter.org/ http://voices.nationalgeographic.com/2013/10/11/5-simple-tips-for-communicating-science/ http://cenblog.org/newscripts/2012/03/top-five-science-communication-tips-from-nasasfamelab/ http://lewenstein.comm.cornell.edu/practical-advice-on-public-communication-of-scienceand-technology/
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Final Thoughts “What [this story] does is make the science more vivid. It doesn’t make it less accurate. We’re constantly trying to make sure everyone understands that we’re only asking for clarity and vividness. The clarity doesn’t mean making it oversimplified or dumbing it down… We want the real stuff, clear and vivid, so we can follow you on your [scientific] journey. Those blind allies that scientist go down are a really important part of the story. It makes the search real for us, it makes it human. There’s something very exciting about that process.” – Alan Alda 47
“Talking About Polymers, Detecting Explosives”
Ms. Jennifer Novotney 2014 Chem Champs Winner Ph.D. Student, Cornell University
Dr. Darcy Gentleman Manager, Engagement and Science Communications, The American Chemical Society
Slides available now! Recordings will be available to ACS members after one week
www.acs.org/acswebinars This ACS Webinar is co-produced with the ACS Chemistry Champions Competition
48
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®
Upcoming ACS Webinars www.acs.org/acswebinars
Thursday, April 9, 2015 at 2pm ET
“Active vs. Passive Voice in Scientific Writing” Dr. Kristin Sainani, Associate Professor, Statistics and Manuscript Writing, Stanford University Ms. Celia Elliott, Science Writer and Technical Editor, University of Illinois at Urbana-Champaign
Thursday, April 16, 2015 at 2pm ET
“Catching Errors: Peer Review and Retractions in Publishing” Dr. Charon Pierson, Elected Member, Governing Council of the Committee on Publication Ethics (COPE) Dr. Ivan Oransky, Co-founder, Retraction Watch Dr. James DuBois, Director, Center for Clinical Research Ethics
Contact ACS Webinars ® at
[email protected] 49
“Talking About Polymers, Detecting Explosives”
Ms. Jennifer Novotney 2014 Chem Champs Winner Ph.D. Student, Cornell University
Dr. Darcy Gentleman Manager, Engagement and Science Communications, The American Chemical Society
Slides available now! Recordings will be available to ACS members after one week
www.acs.org/acswebinars This ACS Webinar is co-produced with the ACS Chemistry Champions Competition
50
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#chemchamps
All Chemists 35 y.o. or under! ChemChamps 2015 – Win a Trip to Boston! Send us a 2-3 min video via Vimeo by April 8, 2015
American Chemical Society
How has ACS Webinars benefited you?
®
“For me [the first chem champs webinar] has been the best so far....how to communicate chemistry to everyone is one of my favorite topics. It is really easy to talk science with scientists but doing it in a way that helps to make everyone a scientist is a gift.”
Ms. Beth Dietz Chemistry Teacher Monomoy Regional High School
Be a featured fan on an upcoming webinar! Write to us @
[email protected] 52
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4/1/2015
facebook.com/acswebinars
@acswebinars youtube.com/acswebinars
53
Benefits of ACS Membership Chemical & Engineering News (C&EN) The preeminent weekly news source.
NEW! Free Access to ACS Presentations on Demand® ACS Member only access to over 1,000 presentation recordings from recent ACS meetings and select events.
NEW! ACS Career Navigator Your source for leadership development, professional education, career services, and much more.
www.acs.org/2joinACS
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ACS Webinars does not endorse any products or services. The views expressed in this presentation are those of the presenter and do not necessarily reflect the views or policies of the American Chemical Society.
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Upcoming ACS Webinars www.acs.org/acswebinars
Thursday, April 9, 2015 at 2pm ET
“Active vs. Passive Voice in Scientific Writing” Dr. Kristin Sainani, Associate Professor, Statistics and Manuscript Writing, Stanford University Ms. Celia Elliott, Science Writer and Technical Editor, University of Illinois at Urbana-Champaign
Thursday, April 16, 2015 at 2pm ET
“Catching Errors: Peer Review and Retractions in Publishing” Dr. Charon Pierson, Elected Member, Governing Council of the Committee on Publication Ethics (COPE) Dr. Ivan Oransky, Co-founder, Retraction Watch Dr. James DuBois, Director, Center for Clinical Research Ethics
Contact ACS Webinars ® at
[email protected] 56
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#chemchamps
All Chemists 35 y.o. or under! ChemChamps 2015 – Win a Trip to Boston! Send us a 2-3 min video via Vimeo by April 8, 2015
American Chemical Society
29