a key ingredient in small, quiet decisions
T h e Dependability of Emersol®Stearic Acids No product receives closer scrutiny than one that touches a baby's skin. Be it powder, lotion, oil or soap, it must pass, without a hint of compromise, a doting mother's exacting standards. If there is even a trace of doubt, she quietly switches to another product. The stearic acid in your product could easily determine whether you pass or fail the "mother's test." For instance, if it lacks good color stability, it can darken your product during processing or shelf life. With poor oxidation stability your product could become rancid or change consistency on the shelf. And if the stearic acid you use is not uniform from shipment to shipment, your product quality will vary.
When you formulate using Emersol Stearic Acids, you are using the purest, most colorless and most odorless stearic available anywhere. And it costs no more! And when you ship your products you can be sure that they will retain their quality throughout their life. That's because Emersol Stearic Acids have been refined to such purity that they resist deterioration even over extended periods of time. And we repeat. They cost no more! Why not capitalize on these free advantages? Outline your needs. We'll furnish appropriate samples. Get full details in our 24-page booklet "Emersol Stearic Acids." Write to the attention of Department C51. A LITTLE EXTRA EVERYTHING EXCEPT
PRICE
F A T T Y ACID D I V I S I O N EMERY INDUSTRIES, INC. Carew Tower, Cincinnati 2 , Ohio W e s t e r n Division, L o s A n g e l e s , California • E m e r y Industries (Canada) L i m i t e d , L o n d o n , Ontario · E x p o r t Division, Cincinnati
