A38
ANALYTICAL
CHEMISTRY
THE LABORATORY SUP The results to be gained from advertising
PRECISION BALANCES
in Analytical Chemistry may be estimated if we study a few of the statistics obtained from the famous Hancock Report which last year revealed some amazing figures concerning the American Chemical Society publications.
For
instance,
when
re
spondents were asked what single phase of the Society's activities had done them the most good, 8 1 % answered "Publica
FLASH-0-LENS
tions."
SPOTLIGHTS as it MAGNIFIES! Chemists, Engineers, and techniciens — throughout the industry — use FlashO-Lens for inspection work.
FOR LABORATORY RESEARCH . ASSAYING · PRODUCTION CONTROL. ANALYTICAL WORK
PA.
Thousanss
Now in Use
Other Modèle Available Leaflet on Request
R . P. Cargi11e ISwSR&wBQ
T o our way of thinking, high edi
to invest in t h e future. This new Directory will offer you the highest ret u r n on. your expenditures. Investigate now, by writing t o : Reinhold Publishing Corp., 330 W. 42nd St., Ν. Υ. 18
Total Directory inches per_ year are based on Directory space used in all American Chemical Society Publicationi. Column A applies when Chemical and Engineering News is used alone or in com bination with any other Society publications. Column Β applies when Industrial and Engineering Chemistry or Analytical Chem istry are used singly or together. Industrial and Engineering Chemistry
Reinhold Publishing Corporat ion
Analytical Chemistry
readership — readership
that
the magazine t h a t counts.
counts
vestigate t h e advertising rates for T H E LABORATORY
SUPPLY
CENTER
now?
I n f o r m a t i o n , please! Our readers — your customers — would like to know more about your firm, your products, your activities. Tell them all they wish to know. Tell them NOW. Tell them in the LABORATORY SUPPLY CENTER
15%
bringing'ffst, proftaSe. « ρ Β Μ ^ Γ ^ ω ϊ β η ^ cost. . Consult your Reinhold Representative, or write us at the address given with rates below. TESTING APPARATUS: Prominent publisher (The ACS, of course) offers unique apparatus for testing the effectiveness of your advertising budget. Small space in ACS Directories has been known to produce amazing résulta for advertisers. RESEARCH REPORTS: Over one hundred surveys conducted by Reinhold and other organizations on the Chemical Process Industries indicate that a big industry is ever growing bigger — and that The American Chemical Society publications are keeping pace with this tremendous growth. If you have a small advertising budget, or would like to test your product in this market, why not conduct your own "sales research" in the Supply CenterP WANTED: A postal card from readers. Send a card to Promotion Department, Reinhold Publishing Corporation, 332 W. 42nd Street. Ask for Report 97. It will give you the latest details on something you won't want to miss. Do it now, so that your report will reach you quickly. Remember—just a postal card will do the trick, and your Report will be on the way to you.
Agency Commission $ 9.75/in. 10.00 " 10.25 " 10.50 " 12.00 " •
ί 8.25/in. 8.50 " 8.75 " 9.00 " 10.00 "
330 W. 42nd Street
•
in
W h y not in
FOR SALE: One of the most economical sales tools in existence today. When reaching the Chemical Process Industry and the men who guide the operation of all laboratories, use Directory
An Invitation
w i t h this one-inch ad
26 13 1
conducted
E. w. PIKE & CO. .Ϊ'Ζ^'rΪ,'Ν'^
RPC SAMPLE STORAGE SET, M O D E L A , KEEPS 100 S A M P L E S . . . . $3.25
ARE YOURS
104 52
survey
are worthy of every advertisers' considera
35,000 messages . . .
96 48 24 12 1
authentic
by an independent research organization, tion.
Madison 5, Wisconsin
304 256 208 156
We think the above figures, based on a completely
Samples of Maeerta Is You Study, Make, Buy or Sell
WISCONSIN ALUMNI RESEARCH FOUNDATION P. O. Box 2059
Chemical and Engineering News $12.50/in. 12.75 " 13.00 " 13.50 " . 14.00 " 14.50 " 15.00 " 15.50 " 17.00 "
regularly,
Chemistry."
Keep K e y Samples For R e a d y Reference
Vitamin Assays Mineral Determinations Food Bacteriology Insecticide Testing
A | Β in. per year
to
Send for free illustrated price catalog.
LABORATORY SERVICES
Directory Advertising Rates
referred
torial readership means high advertising
ROLLER-SMITH BETHLEHEM
are
6 7 % of t h e chemists named "Analytical
It's p o r t a b l e — w i t h microscopic ac curacy and complete illumination. Plug-in and battery models available with 5 or 7 power lens. Specially designed housing allows interchanging of lenses. Priced from $9.35.
R O L L E R - S M I T H BALANCES — Provide the right "WEIGH". Save Time on frequent weighings from 3 mg to 150 grams. See your Laboratory Supply Dealer or write us for complete information.
And when they were asked which
publications
Cash Discount 2% —10 days Net, 30 Days N ew York 18
DIRECTORY ADVERTISIN G RATES