ANALYTICAL
36A
CHEMISTRY
LABORATORY SUPPLY CENTER
THE
The results to be gained from advertising in Analytical Chemistry may be estimated if we study a few of the statistics obtained from the famous Hancock Report which last year revealed some amazing figures concerning
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the American Chemical Society publications.
SPOTLIGHTS as it MAGNIFIES!
stance, when respondents were asked what single phase
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For in-
of the Society's activities had done them the most good, 8 1 % answered "Publications."
And when they were
asked which publications are referred to regularly, 67% of the chemists named "Analytical Chemistry." We think the above figures, based on a completely authentic survey conducted by an independent research organization, are worthy of every advertiser's consideration. To our way of thinking, high editorial readership
WISCONSIN ALUMNI RESEARCH FOUNDATION
means high advertising readership — readership that
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118 L i l x - r l v S l r . - . l "\
