The Premiere of a N e w Tune
I/EC
J? OR many months, the combined talents of INDUSTRIAL AND ENGINEER ING CHEMISTRY'S editorial and production staff and executives of the
August 1956, Volume 4 8 , No. 8 APPLIED J O U R N A L S , A C S Director
of Publications,
Editorial Executive Production
Director, Editor, Manager:
C. B. Larrabee
Waller J . Murphy James M . C r o w e Joseph H . K u n e y
INDUSTRIAL A N D ENGINEERING CHEMISTRY Editor, W i l l H . S h e a r o n , Jr. EDITORIAL HEADQUARTERS W A S H I N G T O N 6 , D. C. 1 1 5 5 Sixteenth St., N . W . Phone Republic 7 - 5 3 0 0 Associate Editors: Robert G . G i b b s , G . G l a d y s G o r d o n , Stella A n d e r s o n , Ruth Cornette, Katherine I. Biggs, D a v i d M . Kiefer, G e o r g e B. K r a n t z Assistant Editors: Betty V . Kieffer, Jones, M o r t o n Salkind
Sue
Editorial Assistants: Ruth M . H o w o r t h , Marjorie W . Rynders, A n n W . K n o x , Eugenia Keller, H a n n s L. Sperr, Julia G . Lemon Staff Artist: M e l v i n D . Buckner BRANCH EDITORIAL OFFICES C H I C A G O 1 , ILL. 8 6 East R a n d o l p h St. Phone State 2 - 7 6 8 6 Associate Editor: A l b e r t S. Hester Assistant Editor: Chester P l a c e k H O U S T O N 2 , TEX. 1 9 1 8 Melrose Bldg. Phone F a i r f a x 3 - 7 1 0 7 Associate Editor: H a r r y W . H a i n e s , Jr. Assistant Editor: Bruce F. G r e e k NEW Y O R K 16, Ν . Υ. 2 Park A v e . Phone O r e g o n 9 - 1 6 4 6 Associate Editors: Harry Stenerson, G o r d o n C. Inskeep, H o w a r d J . Sanders, D. Gray Weaver Assistant Editor: W a l t e r S. F e d o r S A N F R A N C I S C O 4 , CALIF. 7 0 3 M e c h a n i c s ' Institute Bldg. 5 7 Post St. Phone Exbrook 2 - 2 8 9 5 Associate Editors: G o r d o n H . Bixler, Kenneth M . Reese EASTON, PA. 20th a n d N o r t h a m p t o n Sis. P h o n e Easton 9 1 1 1 Associate Editor: Charlotte C. Sayre Editorial Assistants: Fern S. J a c k s o n , Lois J . Bennett, Joyce A . Richards E U R O P E A N OFFICE Bush H o u s e , A l d w y c h , London Phone T e m p l e Bar 3 6 0 5 C a b l e JIECHEM Associate Editor: W i l l i a m Q . Hull Contributing Editors: Mars G. Fontana, W . B. Hart, Walter L. H a r d y , S. M. M a c C u t c h e o n , D a v i d E. Pierce, W i l l i a m Priestley, Jr., T. W . Rodes, W . J . Y o u d e n , Industrial Hygiene Foundation Advisory Board: John R. B o w m a n , Frank G . Breyer, Charles M . Cooper, A r n o C. Fieldner, Leo Friend, W a y n e E. K u h n , Desiree S. Le B e a u , Robert F. Marschner, Joseph R. M i n e ¬ vitch, W i l l i a m A . Pardee, M a x S. Peters, J . H . Rushton, Earl P. Stevenson, H. Leroy T h o m p s o n , W a y n e E. White Advertising Management: R E I N H O L D PUBLISHING C O R P . 4 3 0 Park A v e . , N e w York 2 2 , Ν . Υ . (For Branch Offices see p a g e 1 2 5 A)
128 A
ACS Applied Publications have been employed to varying extents in a complete redesign of I&EC. At intervals, the titles of erstwhile popular tunes have been popping inexplicably into the editor's head. Such tunes as "Lovely to Look At," and " T h e Way You Look Tonight." This could be considered as connoting crass egotism, subconsciously manifesting itself as we began to pull things together into the sem blance of a completed, redesigned magazine. A tune succeeds or fails, however, according to the reaction of those who listen to it. The way we look to our readers, not the way we look to ourselves, will be the measure of success of the new I&EC. I & E C is keeping up with the times. You have seen a new package from the modern front cover layout to this last page—the editorial page. You have seen a new type face, three-column text, additional emphasis on layout, more creative editing, increased use of color. You have noticed, we are sure, that I&EC is easier to read and that its subject matter has been presented for more informative reading. Perhaps you are sure that something good has happened but are not sure just what it is. Let us tell you. Take a look back at the front of the book. I&EC Forecast is a page of trends, pointing up the things which we think are currently important. You'll notice over the months how many of these items are reflected in timely articles in I&EC's editorial pages. Our special features have now grown to two per month. The always popular I&EC Reports are in their usual place, but with somewhat of a new twist—several detailed evaluations of current technical and commercial subjects each month, utilizing our entire domestic and foreign editorial staff, in addition to the usual short items about specific developments. The most important thing about the numerous Workbook Features is that every month there'll be one on the subjects of costs, equipment and design, instrumentation, and corrosion. Presentation of ideas and comments has been enlarged, and readers will find reviews of some of the outstanding new books in applied chemistry and chem ical engineering. At the end numerically, but by no means in interest, is an editorial look at the newest trends in equipment and materials, with pages of detailed information about specific new items. Finally, we take a look backward and forward at the month's news, with hints as to articles of interest you may be missing in other ACS applied publica tions. We've left out the important part of the book? Not on your life ! Just saving the best for the last. The first editorial in I&EC, nearly 50 years ago, said, "the necessity for ajournai published in the interests of the American technical chemist and chemical engineer must be ap parent to all engaged in manufacturing pursuits, more especially those having to do with processes and problems of a chemical character. These pages will be open for the publication and discussion of topics which will materially increase the reader's knowledge of not alone that branch of chemistry in which he is working but of its whole indus trial field, and he will obtain many hints of value." We subscribe just as heartily today to these statements. I&EC's editorial scope covers the areas of research development, de sign, engineering, and marketing. Its subjects range from abrasives through the alphabet to zirconium, passing through chemical manufac turing, cellulose, plastics, paper, petroleum, rubber, nuclear tech nology, and dozens of others on the way. We require that our edi torial material show clearly present or probable industrial signifi cance. Our editing staff is putting more and more time into point ing out quickly to all readers, whatever their field, the significance of each and every article. I&EC has always been considered the work book of the chemical process industries. It has rendered basic and unique services in the past. Our changes have been made to im prove further the services which it performs for chemical industry.
I N D U S T R I A L A N D E N G I N E E R I N G CHEMISTRY For further information, circle "3-1 Cover, 3-2 Cover" on Readers' Service Card, page 119 A -
