a k e y i n g r e d i e n t in s m a l l , q u i e t d e c i s i o n s
T h e Stability of Emersol® 2 3 3 LL Oleic Acid Attractive packaging can coax customers to choose your prodagainst the development of rancidity and unpleasant odors. uct off the shelf. But if its use indicates shortcomings in perProbably most important is the fact that you pay nothing for formance, appearance or odor, they make "a small, quiet the added advantages of Emery Oleic acid. Emery's specializadecision" to buy a different product next time. tion in fatty acid research, plus their highly efficient facilities, Why take the chance that prolonged storage or permit them to furnish these extras at competitive shelf life might give your products a poor reputaprices. tion? If oleic acid is one of the key ingredients, you We invite you to test the merits of Emersol 233 can be completely confident of your products' perLL Oleic Acid in your own lab. Send for an evaluformance when you use Emersol 233 LL Oleic Acid. ation sample and a copy of our 20-page booklet. Its outstanding color stability guards against yellow"Emersol Oleic Acids." Write Dept. C-71. ing; its remarkable resistance to oxidation protects A LITTLE EXTRA EVERYTHING EXCEPT PRICE FATTY ACID DIVISION Emery Industries, Inc. Carew Tower, Cincinnati 2, Ohio Western Division, Los Angeles, California · Emery Industries (Canada) Ltd., London, Ontario Export Division, Cincinnati, Ohio
