There's a TITANOX® white pigment for every paint requirement

Nov 6, 2010 - Advertisements that appeared within the print issues of Chem. Eng. News have been included in the C&EN Archives to provide a ...
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There's a T I T A N O X ® white pigment for every paint requirement PRINCIPAL U S E S

T Y P E OF PIGMENT RUTILE "pure" TITANIUM DIOXIDE PIGMENTS

TITANOX-RA-NC

"Non-chalking"; whiteness retentive.

White and tinted industrial product finishes of all types mainly for indoor use (air dry and bake); trade sales enamels. Water emulsion paints of all types, interior-exterior enamels, exterior white and tinted finishes, multipurpose industrial product finishes for indoor and outdoor use (white and tinted air dry and bake). All types of exterior coatings—especially tinted enamels, lacquers and paints for outdoor use.

TITANOX-RA-10

Unmodified for special effects; high Ti02 content.

Certain specialized coatings such as some silicone compositions.

TITANOX-RA

General purpose; whiteness retentive, semi-chalking; low oil absorption. Multi-purpose; highly chalking resistant; whiteness retentive.

TITANOX-RA-50

ANATASE "pure" TITANIUM DIOXIDE PIGMENTS

TITANOX-A-MO TITANOX-A-LO

White exterior house paints (often along with a proportion of rutile pigment such as TITANOX-RA-50). All coatings in which properties of anatase Ti02 are needed.

General purpose; chalking .type; presents properties of anatase titanium dioxide not modified for special effects. (MO- medium oil absorption; LO- low oil absorption.)

TITANOX-A-168-MO Whiteness retentive. TITANOX-A-168-LO (MQ- medium oil absorption; LO- low oil absorption.)

White exterior house paints (often along with a proportion of rutile pigment such as TITANOX-RA-50).

TITANOX-AA

Some white exterior house paints in which anatase is preferred to rutile; largely replaced by TITANOX-RA.

Whiteness retentive; semi-chalking.

TITANIUM (RUTILE)-CALCIUM PIGMENT (Approx. 5 0 % T1O2, 5 0 % CaS04>

TITANOX-C-50

Semi-gloss and satiny finishes, flat wall paints—especially alkyd flats requiring lowered prime pigment volume, enamel undercbatecs, trade sales enahiels, general utility paints.

High hiding intermediate between rutile "pure" T1O2 and 30% Ti02 rutile-calcium pigment.

TITANIUM (RUTILE)-CALCIUM PIGMENTS (Approx. 3 0 % T i 6 2 , 7 0 % CaSO*)

TITANOX-RCHT

General purpose.

Interior architectural and trade sales paints—flats, semi-glos^ and gloss paints, painters' enamels, wall primers, enamel undercoaters; usually along with TITANOX-A in exterior house paints; traffic paints.

TITANOX-RCHT-X

General purpose, maximum ease of dispersion.

Similar to TITANOX-RCHT.

TITANOX-RC

"Non-chalking"; exterior tinted paint grade.

Exterior tinted coatings which require extended titanium dioxide pigment, such as house paint tint bases, floor, porch and deck enamels, trim paints, etc.; exterior house paint primers.

In addition, TITANOX-A-WD anatase Ti0 2 has been used in early types of water paints of the calsomine type. Other TITANOX white pigments, not designed primarily for use in paints, may be of interest to the paint researcher, such as TITANOX-RA-40 a rutile titanium dioxide that yields the color of anatase plus

high opacity in certain compositions and TITANOXA-CG an anatase titanium dioxide remarkably free from coarse agglomerates in some aqueous systems. To help solve special problems in which titanium pigments are the governing factor, we are willing to offer highly specialized products.

TITANIUM PIGMENT

CORPORATION

SUBSIDIARY OF N A T I O N A L LEAD COMPANY 111 B r o a d w a y N e w Y o r k 6 . N . Y. In C a n a d a : Canadian T i t a n i u m Pigments, L t d . , Montreal

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