What have these "warriors' shields'' got to do with better product performance
?
A m o n g t h e h u n d r e d s of different types of par ticles found in Celite diatomaceous earth are these "warriors' shields." Shown here magnified hundreds of times, are, from left to right, Navicula splendida, Raphoneis arnphiceros and Navicula lyra.
They're particles of CELITE t h a t adds s t r e n g t h Celite's unique diatomite structurels shown in this photomicrograph. The infinite variety of particle shapes and sizes gives Celite its exceptional performance characteristics in a wide range of process applications.
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A d d s s t r e n g t h t o m o l d e d p l a s t i c s . T h e harder grades of Celite îxnpart high impact strength to many plastic products. Celite fillers also provide a more attractive surface finish and greater resistance to lieat a_nd moisture.
H e l p s p o l i s h - c l e a n e r s s o a k u p d i r t . Celite's highly porous diatomite structure soaks up and retains dirt and grease .. . provides easier "wipe-off" of polish-cleaners. This same structure gives these products a mild, non-scratching abrasive action.
C o n t r o l s gl o s s ΐ η p a i n t s . When included in paint formulations, irregular- Celite particles protrude through t h e surface, diffusing light a n d providing a highly desirable flat appearance. Celite's high oil absorption also provides viscosity- control for t h e finishes industry.
-the diatomite mineral filler soaks up dirt-controls gloss JLHE structure of the individual dia tom particle is the key to the success achieved by Celite* diatomite in so many process applications. It requires 40 million whole or frag mentary particles to form a cubic inch of crude Celite. Consequently, even when added in small proportions, their properties are greatly magnified and widely dispersed throughout a formulation. Relatively hard and irregularly shaped, particle contact is mainly lim ited to protruding outer points. There fore, Celite won't pack down and has
an extremely low apparent bulk: den sity of 10 lb/cu ft. T h i s explains Celite's high bulking action, excellent suspendability, and l a r g e particle surface area. This same limited particle contact means that 93% of a given volume of Celite is composed of air pockets or voids. And, since the particles 'theirLselves are porous and cellular in struc ture, Celite can absorb more than twice its weight of liquid before reach ing its limit. Celite is produced from t h e world's purest source of commercially avail
able diatomaceous silica a t Lompoc, California. Celite comes in a wide range of grades . . . each carefully controlled for complete uniformity. Ask your nearest J-M Celite engi neer to tell you how Celite can help solve your formulation problems. He's backed by Johns-Manville's extensive research facilities and years of practical diatomite experience. Call him today or write Johns-Manville Box 14, New York 16, New York. In Canada, write Port Credit, Ontario. *Celite is Johns-Manville's registered trade mark for its diatomaceous silica products. JOHNS-MANVILLE
Industry's most versatile MINERAL FILLERS
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