'To sell chemicals, we advertise chemicals. To sell big, we advertise them in Chemical & Engineering News" "We've found that one of the surest ways to expand our markets is by reaching those capable of deciding how to use our chemicals to create new products and improve existing products. "These people read Chemical & Engineering News. And they respond to our advertising because they combine the ability to evaluate chemicals with the authority to specify. "For example, our ad campaign in Chemical & Engineering News announcing our new BN complex in Willow Island, West Virginia has generated a substantial response from sales prospects who know what beta naphthol derivatives are and how best to use them."
Chemical & EngineeringN0w$ Α ^ Η Μ Μ Chemical Society [^ÊÊÊÊÊÊKKK^ Advertising Management: Cent^JHp^^^Vest State St,t Werffôrl, Et06ββ0 "
Mr. Clem Kohlman American Cyanamid Co.
