Two Kinds of News— And W h a t They M e a n I n that b r o a d field which is chemistry a n d chemical manufacturing there are two kinds of news. One is t h e account of day-to-day, week-to-week events. A new plant. A new chemical c o m p o u n d . An improved piece of e q u i p m e n t . A personnel change. Right ofTthe bat you recognize this as news. A large staff of trained technical people on t h e AMERICAN CHEMICAL S O C I E T Y magazines gather this kind of news all over the world. You find it weekly in Chemical and Engineering News, m o n t h l y in Industrial and Engineering Chemistry, Analytical Chemistry, and Agricultural and Food Chemistry. T h e ^ C S magazines publish more news of this kind t h a n any other magazines serving the chemical world. It is news t h a t is essential to you in keeping up w i t h current developments and in setting policy for future action. There is a second kind of news. It doesn't hit the front pages. You w o n ' t find it In press releases. Because it is less flashy and not so immediate, you m a y not recognize it as news. But thrown in to the scale of its eventual significance, it may outweigh most of the news flashes and red-hot scoops t h a t make the front pages. It's the kind of news that was m a d e by men like Baekeland, H o u d r y , Cottrell, Pauling, du Vigneaud, and thousands like them, working alone or in teams. In laboratories, in shops, Ln t h e field, they developed path-breaking new materials and processes. T h e y published their findings in A C S magazines. Others, reading these findings and realizing their significance, a d d e d their contributions. Eventually new horizons were opened and the whole m a p of h u m a n life was changed. You never know where or when big news will break. T h a t ' s why the A C S applied magazines maintain their large staff of editors to sift from the great amount of available material the news t h a t is really news to you, that will best serve your specialized interests. I t is more important to you that they know w h a t is news than t h a t they know where to find it. Many of the most significant developments in chemistry and related industries are given you first in the pages of the A C S applied magazines. I t is m a d e more vivid, more helpful, more significant to you because the technically trained editors of the ACS magazines know what the significant news is, where to find it, and how to interpret ii to fit your needs.
C. B. LARRABEE Director of Applied Publications American Chemical Society NE
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