What! Atlas Chemicals for Lunch? - C&EN Global Enterprise (ACS

Nov 5, 2010 - Advertisements that appeared within the print issues of Chem. Eng. News have been included in the C&EN Archives to provide a ...
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What! Atlas Chemicals for Lunch? Perhaps your ice cream at lunch today was smoother, more delectable, because of a surface active stabilizing ingredient. Your favorite salad dressing may have been better blended because of a surface active agent. Even the bread or pie crust you ate today may have tasted better because a surface active agent was at work, subtly bringing out and harmonizing the various ingredients. At holiday time, you were able to purchase bottled eggnog, smooth and non-curdling, because of a. surface active agent. Industrial chemists are familiar with emulsifiers and other surface active agents in connection with cosmetics, cutting oils, polishes, insecticides and the like. Now

Atlas has developed dozens of uses for Spans, Tweens, and other surface active agents in still another important industry — foods. Surface active agents are at the bottom of many a miracle of modern food chemistry. They enhance palatabiHty and the flavor of many foods. They promote economy and improve keeping qualities. Atlas