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What prevents pie fillings from failing? Anyone can make an eye-appealing, taste-appealing pie or pudding with today's instant fillings and toppings. They're foolproof and really instant because Hercules® Cellulose Gum is in most of them. This thickener and stabilizer prevents fillings from sagging...whipped toppings from running...meringues from "weeping." Wherever used, Hercules Cellulose Gum is tasteless and gives a pleasant texture unobtainable with substitutes. Cellulose gum is only one of several high-purity food
additives from Hercules that have helped broaden the market for instant mixes and other convenience foods—and lessened work for processors and consumers alike. The story of Hercules in food is typical of the service Hercules renders to all industries. We've built a worldwide reputation by working closely with customers. Not that we have all the answers. But we have them often enough, and first enough, to make it worth your while to talk with us. H E R C U L E S
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WORLDWIDE
Hercules Incorporated, Wilmington, Delaware 19899. I N C H E M I C A L S
Hercnles has the answer.
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