When MRS. CONSUMER is|§ffereda
BITTER PRODUCT! Slljswitches to the better product. Pri||f of this is how detergents have largely replaced soaps within a ten yeaf period. Butjto offer the consumer a better profuct you must often begin with a better raw material, as in this case. Oronite>i^^ leading supplier of detergent raw materials with its product ALKANE: Oronite markets many remarkable chemical raw materials. ..which have changed consumer buying habits. Possibly an Oronite material could make a better product for you? Ask us.
Total Soap and Detergent Sales, 1946-1960 Billions of Pounds (as sold basis)
*T. M. Detergent Intermediate
Where chemical raw materials and produced in volume
M C951
CALIFORNIA
are born
CHEMICAL
ORONITE
COMPANY
DIVISION
EXECUTIVE OFFICES • 200 Bush Street, San Francisco 20, California SALES OFFICES • New York, Boston, Wilmington, Chicago, Cincinnati, Cleveland, Houston,Tulsa, Los Angeles, San Francisco, Seattle FOREIGN AFFILIATE • California Chemical International, Inc., San Francisco, Geneva, Panama, Sao Paulo
