When MRS. CONSUMER is offered a BETTER PRODUCT! - C&EN

Nov 6, 2010 - Advertisements that appeared within the print issues of Chem. Eng. News have been included in the C&EN Archives to provide a ...
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When MRS. CONSUMER is|§ffereda

BITTER PRODUCT! Slljswitches to the better product. Pri||f of this is how detergents have largely replaced soaps within a ten yeaf period. Butjto offer the consumer a better profuct you must often begin with a better raw material, as in this case. Oronite>i^^ leading supplier of detergent raw materials with its product ALKANE: Oronite markets many remarkable chemical raw materials. ..which have changed consumer buying habits. Possibly an Oronite material could make a better product for you? Ask us.

Total Soap and Detergent Sales, 1946-1960 Billions of Pounds (as sold basis)

*T. M. Detergent Intermediate

Where chemical raw materials and produced in volume

M C951

CALIFORNIA

are born

CHEMICAL

ORONITE

COMPANY

DIVISION

EXECUTIVE OFFICES • 200 Bush Street, San Francisco 20, California SALES OFFICES • New York, Boston, Wilmington, Chicago, Cincinnati, Cleveland, Houston,Tulsa, Los Angeles, San Francisco, Seattle FOREIGN AFFILIATE • California Chemical International, Inc., San Francisco, Geneva, Panama, Sao Paulo