White carton makes a beautiful picture ness and truly present the new look that affords sharp contrast for merchandising messages. To help you gain the full benefits of white pigmentation is our most important job. And this applies not only to paper, but anything that needs white pigment . . . inks, paint, rubber, plastics, leather, ceramics and building materials, to name some. Titanium Pigment Corporation, 111 Broadway, New York 6, N.Y.; offices and warehouses in principal cities. In Canada: Canadian Titanium Pigments Ltd., Montreal.
The natural color and texture of luscious fruit contrast strikingly with the bright white background of corrugated kraft. So do product, company identification, and brand name when carried as part of this "new look." That's why the shipping carton is becoming more than just a container to carry the goods to market. In sparkling white, it attracts attention in shipment—and at the end of the line where sales are made. It takes proper increase of TITANOX® white titanium dioxide pigment in coatings -and liners to obliterate drab-
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