Why 66 Companies Ran Ads in CHEMICAL AND ENGINEERING

Advertisements that appeared within the print issues of Chem. Eng. News have been included in the C&EN Archives to provide a comprehensive representat...
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Why 66 Companies Ran Ads in CHEMICAL AND ENGINEERING NEWS "CAREER OPPORTUNITIES '68" Issue

"•••primarily to present a strong image of what our company stands for." "•••to back up our recruitment program for specific job openings." "•••to tell prospective employees about the benefits and opportunities offered by our company." " · · · it has always pulled well for us in the past." These are just a few of the reasons. There are many more. "Career Opportunities" is a completely sep­ arate annual issue of CHEMICAL AND ENGINEERING NEWS. Features include : • Original staff-written articles on career op­ portunities in the chemical process industries • Special directory of companies which em­ ploy chemists and chemical engineers in 50 states. Listings are keyed to a coupon so that the reader can send to the company for more information • Advertising from CPFs lead­ ing companies • Free extra distribution (1) 375 job placement directors at ACS approved schools (2) unlimited distribution through ACS National Em­ ployment Clearing House and ACS Local Sections. • Overprint of 10,000 copies to fill the many reprint re­ quests from industry, asso­ ciations, companies, govern­ ment and individuals.

In this age of corporate giants, mergers and acquisitions, a strong corporate personality is essential in recruiting top flight manage­ ment and technical personnel. What does your company do? What do you make? Do you have any R&D? Are you growing, and how? Where are your plants? What are your benefits ? There is only one place that a company can tell its complete corporate story to the entire chemical process industries· · *in "Career Op­ portunities"· ·-to over 140,000 chemists and chemical engineers in all titles and functions. This year C&EN's 66 advertisers received thousands of letterhead requests and an addi­ tional 25,000 coupon requests generated by the Directory Section. Here's the perfect way to kick off your 1969 recruiting campaign and back-stop your help wanted advertising all year long. An ad in "Career Op­ portunities '69" will take your company story to the largest and most highly qualified chem­ ical and engineering audience ever available—140,000 weekly subscribers.

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CHEMICAL AND ENGINEERING NEWS Advertising Management:

REINHOLD PUBLISHING CORP. A Subsidiary of Litton Publications, Inc. Division of Litton Industries, Inc.

430 Park Ave., New York, Ν. Υ. 10022 28

C&EN

Issue Date: March 10, 1969. Closing: February 10, 1969.

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