with so many forms of formaldehyde, you almost have to be an

with so many forms of formaldehyde, you almost have to be an economist.

A simple comparison of raw material prices is not enough. The cheapest form of formaldehyde may not be the best for your process. You need a broader analysis of price computed with the higher yields and faster processing times, which only premium formaldehyde grades offer. Formcel solutions, for example, combine economy with ease of handling, in formulating high-solids methylated textile resins. Or butylated urea-formaldehyde coating resins. With Formcels —costly, time-consuming dehydration is eliminated. Don't forget to consider inventories in your economic analysis. The processing flexibility of paraformaldehyde can cut costs in this area very substantially. Para performs economically wherever you need formaldehyde —because it's

almost all formaldehyde. This low-water, solid grade is a good worker in urea, phenolic, melamine, and resorcinol resins. As the only producer of four forms of formaldehyde, we've analyzed many aspects of cost and processing. We can show you that raw material cost is not the only criterion for best resin economics. Why not write Celanese Chemical Company, Dept. 554-G, 522 Fifth Avenue, New York 36, N.Y. Celanese®

Formcel®

Celanese Chemical Company is a division of Celanese Corporation of America. Canadian Affiliate: Canadian Chemical Company,'a division of Chemcell, Limited. Export Sales. Amcel Co., Inc., and Pan Amcel Co., Inc., 522 Fifth Ave., New York 36.

C H E M I C A L

C O M P A N Y

Only Celanese offers four forms of formaldehyde: Paraformaldehyde . . . stabilized aqueous formaldehyde . . . Formcel alcohol solutions . . . and anhydrous trioxane.