Woman: Circa 70s A young designer tells the role our products—and yours—will play in what your wife will be wearing in the 1970's.
'Expression of the inner woman will come from her polyester and vinyl accessories.
Man-made materials that were once considered exotic, are finding increasing favor in the minds of today's thought-leading designers. Judy Fell, a Chicago designer, whose most recent work for Amoco was recognized by the Encyclopaedia Britannica, sees the 1 970's as an era of plastics and chemicals in fashion.
'Young consumers know manmade materials have greater design and wearing attributes. And, they are the ones who will have the clothes money in the 1970's.
'Man-made materials will give women a large wardrobe of up-dated classics and current fashions, and freedom to dress to match her mood. Wrinkle-free clothes, like the polyesters that use AMOCO DMT/ΤΑ, will be an absolute must.
'Semi-opaque polyester decorated with AMOCO POLYSTYRENE will be the most futuristic dress at the parties in the 1970's.
'Luxurious, classic gowns of the '30's "Wash and wear vinyls, made will be in. Made of polyester crepe possible with plasticizers created that can hold a wide range of colors with AMOCO TMA, will create new due to use of new chemicals— fashions. They are machine washperhaps AMOCO PIDA. Machine able and form fitting. washable. Wrinkle-free. Inexpensive.
'Vinyls may make possible the thermoelectric coat, giving the wearer environmental control in a lightweight garment. Perhaps the heating/cooling wires could be coated with AMOCO AI POLYMERS and then embedded in clear vinyl. Same principle as the heated windshields.
Technology will probably make it possible for vinyl bikinis to join the polyester tank suits on the beaches — along with the fun suits of the '20's and the '30's.
For information on what Amoco products can do for your products now and in the 1970's, write; Amoco Chemicals Corporation, Department 10283, 130 East Randolph Drive, Chicago, Illinois 60601.
The young will discover 'the tasteless '50's\ Man-made materials will make this possible. It will be their only cross to bear."
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