SHELL
You can count on Shell quality in every drop of ethyl alcohol—plus 2 other major benefits to help make your job easier N the formula for ethyl alcohol shown above, weVe included the Shell emblem. That's because every drop of our ethyl alcohol contains exclusive Shell characteristics :
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1. Outstanding quality. Shell Ethyl Alcohol is very carefully manufactured to assure you of uniform composition, highest purity, and exceptionally mild and neutral odor. This concern for excellence can help you no end if you use ethyl alcohol as a solvent in surface coatings, as a reaction medium, or in drugs and cosmetics. 2. Reliable delivery. Just as in the manufacture of ethyl alcohol Shell aims for perfection, so too in delivery we
try exceedingly hard to be punctual and proficient. Yes, and pleasant, too. 3. Technical service based on 17 years' experience. We want to help you use Shell Ethyl Alcohol efficiently and profitably. Don't hesitate to come to us for help on formulating, handling, storage and other technical problems. Write, wire or call: Shell Chemical Company, Industrial Chemicals Division, 110 West 51st Street, New York, N.Y. 10020. JUdson 6-5060.
Shell Chemical Company
SHELL
Industrial Chemicals Division
C&EN 19
