Another touhg problem solved by
To have rancidity in cosmetics is unthinkable. That's why this manufacturer of hand cream changed from an ordinary triple-pressed stearic acid to Emersol 132 Lily Stearic Acid...to obtain maximum oxidation stability. Not only was his product fresher and sweeter from the first, but it stayed that way longer. Because Emersol 132 costs no more than competitive triple-pressed grades, this increased shelf life, this extra sales appeal cost him nothing. See us at Booth #718, 24th Exposition of Chemical Industries, Commercial Museum, Philadelphia, Nov. 30 to Dec. 5, 1953.
Emery
Fatty Acids & Derivatives Plastolein Plasticizers Twitchell Oils, Emulsifiers
Emery Industries, Inc., Carew Tower,
Cincinnati 2, Ohio
Export: 5035 RCA Bldg., New York 20, New York New York • Philadelphia • Lowell, Mass. • Chicago • San Francisco Schibley & Ossmann, Inc., Cleveland • Ecclestone Chemical Co., Detroit Warehouse stocks a/so in St. Louis, Buffalo, Baltimore and Los Angeles
Whatever you make, cosmetics or entirely unrelated products, the resistance to rancidity of all Emersol Stearic Acids carries over to your finished product. This, coupled with the outstanding color stability and oxidation resistance inherent in Emersol Stearic Acids, will make your product better, stay better longer, a n d . . . easier to sell. Since they cost no more than ordinary grades, next time... everytime... it will pay you to buy Emersol Stearic Acids!
W h a t Does Emersol Mean? Emersol, a contraction of the words "Emery" and "Solvent", describes Emery's exclusive process of solvent separation of fatty acids. Of more significance, however, is its meaning in terms of product performance. Because of this unique process, the use of automatic controls and of corrosion-resistant metals throughout, Emersol Stearic and Oleic Acids are purer, more uniform, of "controlled" composition, and: freer from metal contamination and other impurities that promote oxidation, rancidity and yellowing. Because all these advantages reflect in finished products, to you, Emersol actually means better products ...products that stay better longer...products that sell easier.
