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Î41RCULIS- •
CELLULOSE GUM
CMC-IMF
No. l i n ViscosityMakes Instant Foods REALLY Instant! Hercules Cellulose Gum (purified CMC) is unsurpassed in its ability to give instant viscosity to dry-mix convenience foods. When mixed with sugar, cornstarch, or other approved ingredients, Hercules Cellulose Gum produces full body with simple stirring.. .within two or three minutes. This same instant bodying action is not obtainable with other water-soluble colloids used in foods except under extremely high-shear, high-speed mixing. Many one-stage dry cake mixes require heavy consistency to facilitate blending of ingredients. The instant viscosity of Hercules Cellulose Gum is beneficial in other dry-mix products such as powdered drinks, dessert mixes, and toppings-where the consumer expects "instant viscosity" after addition of the liquid. Requests for technical data on your specific product application or our "Index To Food Literature," write: Cellulose & Protein Products Department, Hercules Incorporated, Wilmington, Del. 19899. *SEE U S. PATENT 2 , 9 9 6 . 3 8 4 .
